My client wanted to develop an app that helped people accomplish goals in their life. Initially calling it the “Genie” app, I argued that “Realize” sounds more appealing to the target audience they were looking for. They agreed. The app design pivots around a three screen layout that helps users search for goals, browse content, and save content for later. A social media feature is incorporated in the profile screen, so the results of the user’s accomplishments can be shared.
Logo mockup and Pantone swatch.
Initial setup process with the mascot guiding you through the screens.
The three-screen main layout, along with the notification mockup.
Content map for the app, including user accommodations and loopbacks.