My client wanted to develop an app that helped people accomplish goals in their life. Initially calling it the “Genie” app, I argued that “Realize” sounds more appealing to the target audience they were looking for. They agreed. The app design pivots around a three screen layout that helps users search for goals, browse content, and save content for later. A social media feature is incorporated in the profile screen, so the results of the user’s accomplishments can be shared.
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Logo mockup and Pantone swatch.
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Initial setup process with the mascot guiding you through the screens.
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The three-screen main layout, along with the notification mockup.
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Content map for the app, including user accommodations and loopbacks.