This campaign was for Audacious Theatre's third annual Halloween show, Van Helsing's Daughters. While I wanted to stray from the distinctly neo-Victorian feel of LadyKillers, I did use assets and inspiration from that show for this campaign, since it was so successful.
Various poster formats and banners were produced for advertising:
Emails were sent out to the Audacious Theatre mailing list that featured a personal invitation from the Van Helsing Society:
Before the visual campaign was drafted, a teaser image was made to get public attention over the summer before the show:
The Audacious Theatre logo also changed into a Halloween iteration:
Shotglasses were designed and produced for VIP ticket holders: