This campaign was for Audacious Theatre's third annual Halloween show, Van Helsing's Daughters. While I wanted to stray from the distinctly neo-Victorian feel of LadyKillers, I did use assets and inspiration from that show for this campaign, since it was so successful.
![](https://cdn.myportfolio.com/08e07b05bc7afbee9ac8d989dd9dec87/64536d4d-bd3d-4f18-a36c-318344fd483e_rw_1920.jpg?h=367df6bfb34c1abee59b6112a3d57680)
Various poster formats and banners were produced for advertising:
![](https://cdn.myportfolio.com/08e07b05bc7afbee9ac8d989dd9dec87/851ee686-72dd-4010-a1b2-b270002bad29_rw_1920.png?h=31cefe463b578324d42ecc155ed54715)
![](https://cdn.myportfolio.com/08e07b05bc7afbee9ac8d989dd9dec87/e187b9fd-1b09-427d-b39e-6289fe5fef15_rw_1200.png?h=266969f694d05cd95d61bb626617d22c)
Emails were sent out to the Audacious Theatre mailing list that featured a personal invitation from the Van Helsing Society:
![](https://cdn.myportfolio.com/08e07b05bc7afbee9ac8d989dd9dec87/b35803c5-644e-4260-8787-81a54a418894_rw_1200.jpg?h=63ef6a457f76aaf3ea18c69733a5c062)
Before the visual campaign was drafted, a teaser image was made to get public attention over the summer before the show:
![](https://cdn.myportfolio.com/08e07b05bc7afbee9ac8d989dd9dec87/d2b636b4-ab91-4e57-a5df-9e9108776495_rw_1920.jpg?h=e3d85d19e82bc8efba48a5250b3f0f10)
The Audacious Theatre logo also changed into a Halloween iteration:
![](https://cdn.myportfolio.com/08e07b05bc7afbee9ac8d989dd9dec87/8e6f6e5e-948f-4420-bb7e-5bd6aefcf53a_rw_1920.png?h=06e6c85b6a952c32ff9a2800a6d6a02f)
Shotglasses were designed and produced for VIP ticket holders:
![](https://cdn.myportfolio.com/08e07b05bc7afbee9ac8d989dd9dec87/b565a99d-427e-4e5c-9bb9-031fd9c8307c_rw_1200.png?h=f2f8079616e5d70993de1206518f05b8)