The Communications Technology Laboratory at the National Institute of Standards and Technology (NIST) came to me with the need to rebrand their lab and also redesign their homepage. Over the course of 8 months, I worked closely with the Chief of Staff to develop a new visual language that showcases the cutting-edge technology they are innovating at CTL. With a new palette of purples, blues and grays, along with a clean UI, their page has been revitalized and ready for future stakeholders.
Due to the design framework, I was limited to creating the new homepage layout using only images with embedded hyperlinks. The sidebar and upper banners are parent themes that I could not modify.
Each "Roadmap" category has an accompanying identity image. The latest Adobe tools make it very easy to expand or reshape these kinds of images with generative AI, so I'm able to fit quality images into any aspect ratio I need.
